Pack it up

We've moved! NEast Mag has officially made the switch - you can find us at NEastPhilly.com. This site will close Wednesday, Dec. 17, so be sure to update our information in your feed.

If you like what you see here, you'll love what's in store at NEastPhilly.com.

Image courtesy of moveout.com.

Whose bandwagon are you on?

Our latest poll is up!

Go to the sidebar to vote for your favorite Philly team and see whose bandwagon the rest of the city is on. Voting closes soon, so get moving!

Story Time

The Northeast might be short on bookstores, but we're not lacking in reading material. Two great novels, Green Grass Grace and The Mustard Jar, are written by NEasters and are set in our area circa 1984.



Shawn McBride's Green Grass Grace focuses on Hank Toohey, his band of weirdly matched friends and their escapades of the last weekend of Summer 1984 in Holmesburg. Though McBride switches up the names of streets and local landmarks, the descriptions are vivid enough for any true NEaster to identify. The novel's plot is extravagant, but the characters are genuine.



Set during the same time frame, Tom Schied's The Mustard Jar takes place in Wissinoming. Tom Clausen and his friends are fresh out of high school and enjoying their summer drinking at Moss playground and starting a band out of their basements.
Schied uses the real names of streets and places, which is sure to evoke memories from every reader. The novel's events are more realistic than those in Green Grass Grace, but definitely not boring.

Both authors' portrayals of the NEast are accurate - they capture our pride, uniqueness and heart.

"The only sane part of the city left"

Check out this fake wiki-style page about Philadelphia, especially the section on The Great Northeast, which discusses our "propensity for comfort with strip malls, bleak futures, row-homes, and winding, unnavigable roads."

Also worth the read are the Unconventional Traffic Laws and Prominent Citizens sections.

Eat up!

WE WANT TO KNOW WHERE YOUR FAVORITE PLACE TO EAT IS...

Maybe you prefer crab fries at Chickie's and Pete's, or a plain slice from Montesini.

Are you craving a homemade dessert from Mayfair Diner or a burger and shake from Nifty's?

Take our poll at the bottom of this page to find out where your neighbors are eating. The poll closes Dec. 15.

Happy Holidays

Happy Holidays from NEast!

Think your decorations are better? Send your pictures to

BoulevardProductions [at] gmail [dot] com, and don't forget to check out our Holiday Lights slideshow (be sure to click on a photo to enlarge the show)!

Contact

If you are interested in contributing content or advertisements to NEast Magazine, e-mail us at BoulevardProductions [at] gmail [dot] com.

To learn more about NEast's publishers, check out Shannon's and Mike's Web sites.

We'd love to hear from you!

About Us

NEast Magazine is a different kind of magazine. NEast Magazine will focus on the heart and soul of Philadelphia – the Northeast. Our city’s hardworking middle class people need a magazine just for them. NEast is for the police officer who grew up in Philadelphia, went to North Catholic High School and wants his kids to do the same. NEast is for the Mom who works a part time job while her kids are in school to make ends meet. NEast is for the cheerleader at Washington High School who likes to read magazines after school. NEast Magazine is for every Northeast Philadelphian who wants to read a magazine about their part of the city.

Media Kit

NEast Magazine

WHO WE ARE

NEast Magazine is a different kind of magazine. NEast Magazine will focus on the heart and soul of Philadelphia – the Northeast. Our city’s hardworking middle class people need a magazine just for them. NEast is for the police officer who grew up in Philadelphia, went to North Catholic High School and wants his kids to do the same. NEast is for the Mom who works a part time job while her kids are in school to make ends meet. NEast is for the cheerleader at Washington High School who likes to read magazines after school. NEast Magazine is for every Northeast Philadelphian who wants to read a magazine about their part of the city.

WHAT WE DO

Regular sections of NEast Magazine include smaller Front-of-Book pieces like submissions, the editor’s letter and event calendars. Other departments will feature profiles on local businesses and personalities and interviews with local celebrities and politicians. Did you know Sylvester Stallone once lived in Holme Circle? How does Al Taubenberger feel a year after losing the mayoral election? These are just some questions NEast Magazine can answer.

Unlike other Philadelphia publications, NEast will focus on a specific region, digging deep into the issues that matter. Local news broadcasts will spend one minute discussing the affects of the budget cuts on all of Philadelphia, but NEast will give its readers 2,500 words on how the cuts are hitting home in the Northeast. NEast Magazine will give its readers a complete view of their world.

WHEN WE DO IT

NEast Magazine will be a quarterly publication with a new issue out at the beginning of each season. Each issue will have content specific to its season and a calendar of events for the months leading up to the next issue.

· Winter Issue: January 4, 2010

· Spring Issue: April 5, 2010

· Summer Issue: July 5, 2010

· Fall /Holiday Issue: October 4, 2010

HOW WE DO IT

NEast Magazine will be available at participating area businesses. Readers can also pick up complementary copies at each issue’s launch party. The weekend before each issue, the editors of NEast Magazine will hold several beef and beer parties throughout the region. Advertisers will receive free admission, and guests will pay for tickets.

With their tickets, guest receive:

· All they can eat hot roast beef sandwiches, baked ziti, salad and dessert

· All they can drink beer and water

· Access to the dance floor

· A free copy of the latest issue of NEast

WHAT ELSE WE’LL DO

After its first year of publication, NEast Magazine will increase circulation and begin offering paid subscriptions. The Web site will move away from print content as it becomes a forum for readers. NEast staffers and interns will blog and produce small audio and video pieces, along with photo commentary.

After five years of publication, NEast Magazine will be a household name in Philadelphia. NEast will partner with area high schools and colleges to recruit interns and develop relationships with local businesses to increase advertising. While it will still be sold in stores, NEast’s primary readership will be through subscriptions. Publishing dates will become monthly, while a separate web staff maintains the site daily. Interviews done in print will be supplemented with audio and video clips online, and some smaller stories will be told through photo slideshows.

WHO WE KNOW

According to the 2000 Census, Northeast Philadelphia is home to more than 300,000 Philadelphians. Most of these people are white, and practice a Christian faith – typically Catholicism. The map below shows the city’s racial breakdown according to the Philadelphia City Planning Commission. The red areas to the right represent the Northeast.

What’s different about NEast Magazine is its readers’ age and gender makeup. NEast readers share a geographical bond. This means, Northeast Philadelphians of all ages and sexes can enjoy NEast. Teenage readers will enjoy reading about how to have a cheap, fun weekend. Seniors will love our “Looking Back” section with readers’ photos and stories about Northeast Philadelphia’s past.

According to a survey done through Survey Monkey, NEast Magazine readers earn middle class salaries. More than 65 percent spend less than $100 on clothes each month, while about 50 percent enjoy going out to clubs, restaurants and movies. The NEast editors will always keep their readers in mind and publish content based on readers’ interests. At the end of each year, NEast will ask its readers to take a brief survey so the editors can have the most up to date demographics.

ADVERTISE WITH US

NEast accepts ads from all local businesses and from national companies with locations in Northeast Philadelphia.

· Front/Back Cover……..$2,000

· Full Page………………$1,000

· Double Page……….…..$1,800

· Half Page………………$500

CONTACT US

Publishers: Shannon McDonald and Mike Korostelev

Publishing Company: Boulevard Productions

Editor in Chief: Shannon McDonald

1234 Roosevelt Blvd. Suite 215

Philadelphia, PA 19152

www.NeastMag.blogspot.com